Privacy Policy
Last updated: September 2026
This Privacy Policy explains how Annie Leona collects, uses and protects your personal information when you visit our website, contact us, make an enquiry or purchase from us.
Annie Leona is an independent fashion and bridal business based in Northern Ireland.
For the purposes of UK data protection law, Annie Leona is responsible for the personal information described in this policy.
If you have any questions about this policy or how your information is used, you can contact us at:
Email: annie@annieleona.com
1. Information We Collect
Depending on how you interact with Annie Leona, we may collect information including:
your name;
email address;
telephone number;
billing and delivery address;
information relating to an order or enquiry;
sizing, measurements or garment preferences where these are required to fulfil an order or bespoke commission;
correspondence between you and Annie Leona;
information you choose to provide as part of a bespoke bridal or design consultation;
marketing preferences, where applicable; and
technical information relating to your use of our website, which may be collected through cookies and similar technologies.
When you make a payment through our website, payment information is processed by the relevant payment provider. Annie Leona does not normally receive or store your complete payment card details.
2. How We Use Your Information
We may use your personal information to:
process, make and fulfil your order;
arrange delivery;
communicate with you about an order, enquiry or bespoke commission;
provide customer service;
arrange consultations, fittings or alterations where applicable;
maintain appropriate business, accounting and transaction records;
prevent or respond to fraud, misuse or security issues;
comply with our legal and regulatory obligations;
operate and improve our website and services; and
send marketing communications where we have an appropriate lawful basis to do so.
We will not sell your personal information to third parties.
3. Our Lawful Bases for Using Your Information
UK data protection law requires us to have a lawful basis for using personal information.
Depending on the circumstances, we may process your information because:
Contract: it is necessary to take steps at your request before entering into a contract or to fulfil a contract with you, such as processing an order or creating a bespoke garment.
Legal obligation: we need to use or retain certain information to comply with legal obligations, including accounting and tax requirements.
Legitimate interests: it is reasonably necessary for the operation and protection of Annie Leona, such as responding to enquiries, maintaining appropriate business records, improving our services or protecting our business, provided those interests are not overridden by your rights.
Consent: where we specifically ask for your consent, for example for certain marketing communications or non-essential cookies. Where we rely on consent, you can withdraw it at any time.
4. Marketing
If you choose to sign up to receive marketing communications from Annie Leona, we may use your contact details to send you news, collection updates, product information or other relevant communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at annie@annieleona.com.
Unsubscribing from marketing will not prevent us from contacting you where necessary in connection with an existing order, enquiry or commission.
5. Who We Share Your Information With
We may share personal information where reasonably necessary with trusted service providers that help us operate our business, such as:
our website and ecommerce platform;
payment processors;
delivery and postal services;
email and communications providers;
website hosting, security or technical service providers;
professional advisers where necessary; and
government, regulatory or law-enforcement bodies where we are legally required to do so.
We only share information that is reasonably necessary for the relevant purpose.
Some third-party providers may process information outside the United Kingdom. Where personal information is transferred internationally, we rely on the safeguards or other mechanisms required by applicable data protection law.
6. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders and commissions and to meet legal, accounting and tax requirements.
Different types of information may therefore be kept for different periods.
Where information is no longer required, we will delete it or otherwise dispose of it appropriately where reasonably practicable.
7. Cookies & Website Information
Our website may use cookies and similar technologies to enable the website to function, remember preferences, operate ecommerce features, understand website performance and, where applicable, provide analytics or other functionality.
Some cookies are necessary for the website to operate. Other cookies or tracking technologies may require your consent.
Where consent is required, you can choose whether to accept those technologies through the cookie controls provided on our website.
More information about the cookies used by the website may be available through our cookie settings or cookie notice.
8. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:
ask for access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your information in certain circumstances;
ask us to restrict the way we use your information in certain circumstances;
object to certain uses of your information;
request transfer of certain information where applicable; and
withdraw consent where we rely on consent to process your information.
These rights do not apply in exactly the same way in every situation, and we may sometimes be legally entitled or required to retain information.
You do not ordinarily need to send us copies of passports, bank statements or other sensitive identification documents simply to make an enquiry about your personal information. We may, however, need to take reasonable steps to verify your identity before responding to certain requests.
To exercise your rights or ask a question about your personal information, contact:
9. Complaints
If you have concerns about how Annie Leona uses your personal information, please contact us first so that we have an opportunity to address them.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Further information is available from the Information Commissioner's Office.
10. Security
We take reasonable steps to protect the personal information we hold against loss, misuse, unauthorised access, alteration or disclosure.
However, no website, electronic communication or storage system can be guaranteed to be completely secure.
11. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Annie Leona is not responsible for the privacy practices of websites or services that we do not operate. We recommend reviewing their privacy information when providing personal information to them.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
The latest version will be published on this page with the date it was last updated.
13. Contact
For questions about this Privacy Policy or your personal information, please contact:
Annie Leona
Email: annie@annieleona.com